Her surname – Novello (New) – should not lead you astray. Elena, now part of Customer Care, is a pillar of ASA: with us since 1992, over the years her duties have evolved in step with the company’s development.
“At the beginning there were only a few of us and we each had to be able to not become specialised and fossilised but to be flexible and ready to experiment in different directions. I arrived at ASA to replace the girl who was in charge of reception, but in addition to dealing with the reception and the welcome duties and to keeping in touch with those who approached us, I also supported the commercial division. At its beginning, the company was certainly not the current one, where professional specialisation is one of its strengths and one of the levers of its development. Over the 32 years of my career I can confirm that ASA has been the protagonist of a real revolution that has led it to become a reference point in the markets in which we operate”.
A milestone also marked by the numbers and the spaces occupied.
“The fact that the company has transformed over the years is underlined not only by the number of people who work there today, practically six times more than at the beginning, but also by the space that hosts us. The old warehouse of the early years was first replaced by a rented structure and today by a building we own, conceived and designed with a view to the company’s further future developments. But the real difference, in these years, has been made by the people. The growth of ASA is in fact closely linked to the arrival of figures with not only a solid, but also a targeted and specialised professionalism. Their entry has allowed us to create increasingly high-performance devices, to approach the market in a more functional manner and also to cope with some difficult periods in which we were involved. I am thinking for example of the collapse of the Far East – one of our reference markets - before 2003, or of the pandemic of 2020, which we faced carefully but always proactively”
A proactivity that also marks Elena's modus operandi, as she is on the front line every day in "taking care" of EMEA countries.
"Customer Care is a relevant sector in my opinion as, through the collection of input, both positive and critical, that comes from our distributors, we can build new paths and adjust existing ones. But that's not all. You can have a finger on the pulse of the market and, through a team game that involves the various company divisions, anticipate its needs and understand its real needs. Indispensable premises for designing and creating new devices that truly meet the needs of our interlocutors, whether they are distributors or physiotherapists".
Strengthened by this awareness, ASA is once again a protagonist of change.
"We are facing a new phase that aims to ferry the company towards the future in a more structured and conscious way. The moments of destabilisation are physiological, but the opportunities that arise have a more significant and positive impact, potentially also for each of us".
Is it time for new challenges for Novello too?
