The artist warehouseman: Cristian Cristofari

The wonder and appreciation by the consignee reach the company’s top management who, having discovered Cristian’s initiative, could only further enhance his idea. 

“I customised a further 15 crates with that drawing, chosen both because of the passion I have towards Michelangelo and because of the ease in carrying it out. My greatest satisfaction however was discovering that ASA also chose it as the logo to be placed on all the gadgets and merchandising materials that would be produced for its very important birthday”.

Company T-shirts and shoppers thus become limited editions for collaborators, partners and stakeholders. 

“The task of a company – says Giulia Sossella, ASA’s HR Business Partner – is to manage to make the capabilities of each employee emerge, even outside the purely professional context, providing space where possible. Cristian’s inspiration and the need to find an image that was the symbol of our achievement unexpectedly met, producing a result that convinced everyone and gave the right recognition to our collaborator”.

Cristian is already thinking of new fusions between art and technology.

“To customise the lids of the packaging crates of the Veterinary line, the image of The Lady with an Ermine, by Leonardo da Vinci, would surely have an impact. Placing our logo on her arm, as if she were a medical practitioner specialised in looking after exotic animals”.