1983-2023: ASA, 40 anni nel segno di laserterapia e magnetoterapia

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“Design, understood as aesthetic beauty and harmony of lines, was the premise from which we started right from the very first device, with the aim of standing out in a market which, at the end of the 80s, was still under construction, but extremely receptive. From the concept of the first machine to today, we have come a long way, always believing in this approach and with a vision that makes harmony its goal. ASA does not limit itself to designing, manufacturing and distributing products, but also develops a method of use together with its representatives, supporting professionals in their business development and thus contributing to their growth. A result made possible by creating an international network of professionals who have embraced our philosophy, becoming its first ambassadors”, says Roberto Marchesini, ASA co-founder and General Manager.

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What made ASA a solid reality in the electro-medical sector, says Lucio Zaghetto, ASA co-founder and President, was also its ability to “remain faithful to its initial objectives, always steering a straight course, despite the market suggesting that other paths should be trodden, sometimes the result of often fleeting fashions. Research and training have always been our beacons: over the years we have maintained the course that has allowed us to land in ports made safe by the scientific value of our therapies. ASA does not invent new sciences but "does science", thanks to the contribution of researchers, doctors, physiotherapists, technicians and specialists who believe in our project and who, in many cases, were born with us. There are, in fact, several collaborators who have been part of the company since its outset and who today share the baton with increasingly qualified and professional figures”.

On this basis, the company works daily to structure the planning of all its future initiatives, aimed at creating sustainable value for the planet and for people. Both defining tailor-made training courses to develop collaborators and designing increasingly performing devices, which will continue to be presented to the markets during the most important World Fairs of the related sectors, go in this direction.

In 2023, ASA also celebrates a second birthday: since 2003 the company has been part of the El.En. Group, one of the world's leading manufacturers of medical, industrial and artistic heritage lasers, listed on the Italian Stock Exchange.

“During these 20 years, thanks also to the support of this solid reality, we have had the opportunity to grow, experiment and reach ever new markets. We are now projecting ourselves into the future, ready to take on new challenges”, concludes Marchesini.

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Paolo Salvadeo - Direttore Generale El.En.

“ASA is one of the best companies in our group, characterised by an excellent management. In its first 40 years of life, the company has achieved a strong leadership position in all its business segments. The focus remains on paying great attention to its customers and their voice, incorporating the latter within the company in concurrent engineering groups, as a beacon for the development of increasingly innovative solutions. ASA's highly advanced technical-scientific-clinical skills are not limited to the terrestrial sphere, but have even reached the International Space Station, where frontier experiments in tissue regeneration are carried out by astronauts. ASA, a solid company with great internal skills, will certainly be able to continue to do very well in the future, gradually conquering new market shares at an international level, thanks also to the launch of new products and solutions” comments Eng. Paolo Salvadeo, General Manager of the parent company of ASA, El.En. SpA in Calenzano (FI).