New partnerships: Theralando Official ASA Distributor for the German and Austrian market

22 February 2023 - Corporate -

A new commercial partnership for ASA which relies on Theralando as its official distributor for the German and Austrian market in the human segment of physiotherapy and physical rehabilitation for its entire range of therapeutic solutions (Hilterapia®, MLS® Laser Therapy and Qs Magnetotherapy).

"The objective shared by both companies – says Federico Castellani, ASA Sales Director – is to increase the market penetration of ASA technologies, especially in the rehabilitation and sports therapy segment with the M8 and HIRO TT devices"

After the formalisation of the relationship which took place during the "Medica International Medical Trade Fair" (Düsseldorf, 14/17 November 2022), the collaboration between the two companies officially came to life in the first days of January 2023. The ASA staff in fact joined the Theralando team during a first visit to Werder Brema, a title-winner team that has played the most seasons in Bundesliga.

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ASA & Theralando

“It is a great pleasure to start this new commercial adventure with Theralando, whose portfolio also includes leading sports clubs on the German scene and whose team is made up of professionals with a solid multi-year experience in the sector. Working side by side will allow us to achieve significant milestones in promoting ASA’s therapeutic solutions both in Germany and in Austria. These markets are clearly of interest for our company’s development and, to approach them in the most effective way, we could not have chosen a better partner”, comments Roberto Terruzzi, Area Manager ASA.

Lars Theiß, Managing Director of Theralando, who emphasises the modus operandi of his company structure, specialised in the distribution of medical equipment, shares the same view.

“Theralando is not just a retailer of therapeutic technologies – underlines Theiß – but a group of competent and constantly up-to-date professionals who deeply believe in the devices and therapies they promote. We have found a similar approach in the ASA staff, a company that for 40 years has made laser therapy and magneto-therapy its centre of gravity and Research into the development of new techniques for rehabilitation its beacon. A valuable partner whose know-how is recognised worldwide”.

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